"C'est jaune, c'est moche, ça ne va pas avec rien mais ça peut vous sauvez la vie" (it's yellow, it's ugly, it doesn't go with anything but it can save lives) shrieked fashion icon Karl Lagerfeld from the thousands of posters that littered the French road network.
What could he be talking about? Ugly, yellow? Christina Aguilera's latest hair colour hair colour? A mutant kangaroo? No, it was, of course, the high visibility jackets that became a legal requirement in all our cars from July 1st (Well, October 1st really as the French aren't always that quick to take things up).
Theory and practice have long proved that the use of a celebrity to endorse a product generates a lot of publicity and attention from the public. Perfect for a road safety campaign.
And here he is, looking all cool and mysterious, sporting his fabulous 'fluo gilet'
But even he couldn't have foreseen the fashion trend that he'd be inadvertently leading. The PASSENGER SEAT IN FLUO JACKET effect.
Everywhere you go in France, drivers by the thousands have kindly put a little fluo jacket on their passenger seats. But who started it? And why? What made everyone else do the same?
On auto forums across France they are asking the same question. "C'est quoi cette nouvelle mode avec le gilet de securité?" (what this new fashion with high visibility vests?)
Photos are being posted .......
Here's one fashionista ......
This one's just plain
Oooh, a different colour
Everyone's getting in on the act.....
Be proud of your Ch'ti heritage with this high visibility anti-
spitball jacket (ideal for footie matches!)
Even the dogs want one ....
They're mad for em!
But why on the back of the passenger seat? It's one of those strange conundrums that maybe we'll never understand.
But I'm not the only one that thinks it's a ridiculous fashion, second only to
or this..(although I
rather thought the CH
looked quite dapper!)
But it's not just me that hates this new 'fashion'. So far it's spawned over 200 Facebook groups
"Contre ces blaireaux qui enfilent leur gilet fluo sur le siège passager !" (against these idiots who stick their high visibility vest on the passenger seat). Some have over 30,000 members.
Who needs 'La Crise' (not Le Crunch as some anglophones call it - that's a chocolate bar folks!) when you can occupy yourself with 'real' issues!
No fluo gilets were injured in the making of this blog